via The Telegraph
The pop singer turned fashion retailer and her sister are producing their own range of vintage-inspired pieces.
Sarah Owen (left) with Lily Allen Photo: ANDREW CROWLEY
Six months on from opening their vintage shopping emporium, Lucy in Disguise, Lily Allen and her business partner sister Sarah Owen are adding another string to their fashionable bow with a ready-to-wear collection.
Working with a design team, the first 18-piece collection - comprising mainly of vintage-inspired dresses - will go on sale in June. As well as being available online and in the Lucy in Disguise store in London's Covent Garden, the designs will go 'global', dropping in luxury stores worldwide such as Le Bon Marché in France, Shopbop.com in the U.S, Lane Crawford in Hong Kong, and Harvey Nichols in London.
Those who have been following the sisters' foray into the world of vintage retail in the Channel 4 documentary Lily Allen: From Riches to Rags, will know that offering affordable price points had been a bone of contention for the business's start-up model. The ready-to-wear collection will be priced from £95 to £350, and features a '40s-style rayon crepe tea dress with a lily-of-the-valley print and a black sequinned and beaded tulle flapper-style dress.
Allen told WWD that the collection was inspired by the fictional character Lucy, "a time-travelling fashionista who's inviting you to explore her wardrobe... It's a great opportunity to play with the character".
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